As the Creative Director for Hush Puppies shoes, this project highlights the product launch for FIVE -- a shoe that combines the modern Vibram sole with a classic upper. Calling back to a time when craftsmanship and details matter. All the while looking forward using modern technology and comfort to appeal to a new consumer.  Special thanks to Dan Socie for Photography, Cinematography and Editing. The Twistin Tarantulas for great music and The Berkley Chop Shop for a great setting and real personality.