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Grand Rapids, MI



Moving a heritage brand to new technology can forces the company to change the way it thinks. Carhartt re-launched it’s new e-commerce website keeping the customer as the central focus. Reaching out and connecting to it’s customer base on emotional level was the key. Visually connecting as well as allowing comments, rating system, social media and of course searching for the right product to purchase. is a success because it creates a platform for ongoing communications with it’s core customer.