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Thoughts about Design from all industries

Starbucks New Logo


The uber coffee house of Starbucks has simplified it's logo. I am sure that people will be in an uproar about branding but this is nothing new. Starbucks obviously is a strong brand along with Apple, Nike and McDonalds. Starbucks has spent 40 years cultivating this mark and now by pairing the logo to it's essence — will allow Starbucks to move into new ventures. Much like Apple dropping the "Computer" from it's name and rainbow colors. It allowed people to see them as more than just a PC maker. I find it fun. Below is comments from the CEO of Starbucks: